A desk in Vicenza
A.W.E.CO. is founded to carry Made in Italy toys abroad, one suitcase of samples at a time. The initials say it plainly: All World Export Company.
Vicenza, Italia · trading toys since 1978
A.W.E.CO. is the Vicenza trading house that puts the world's best loved toy and baby brands on shelves in 30 countries. Exclusive representation, customs to certification, television included.
Representing Chicco, Maisto, BBurago, Quercetti and 30 more international houses.
Exclusive agreements with thirty-five international houses, from die-cast icons to first-year baby play. One call to Vicenza covers them all.
































Every mark above is carried under a dedicated agreement, represented across our territories.
What began as one desk in Vicenza exporting Made in Italy toys is now the trading house behind thirty-five brands across Europe and Central Asia. The surname on the paperwork has not changed.
A.W.E.CO. is founded to carry Made in Italy toys abroad, one suitcase of samples at a time. The initials say it plainly: All World Export Company.
Order books outgrow the founding desk and A.W.E.CO. incorporates as a limited company, with sales, logistics and customs handled under one roof.
The single market arrives. European and international houses join the Italian lines, and the portfolio turns properly continental.
Television campaigns, co-invested with the brands we carry, turn launches into playground requests across Central and Eastern Europe.
Thirty-five brands, thirty markets, and the same Vicenza desk answering within the day. Ask anyone who has shared a fair stand with us.
From the factory gate to the Saturday-morning ad break, the work sits in four rooms of the same house.
We act as your dedicated sales force in each territory, with annual targets, fair-stand presence and our own money behind the launch.
Import licences, EN 71 and CE toy-safety paperwork and customs procedures handled in-house, a specialty since before the single market existed.
Selected retailers, importers and chain buyers across three regions, with relationships kept face to face from first order to reorder.
We co-invest in TV campaigns behind our launches, because a toy that is asked for beats a toy that is merely available.
Three regions, 30 markets, one desk in Vicenza.
Since the 1990s we have put television behind our launches, co-invested with the brands we carry. A line that runs between Saturday-morning cartoons in Warsaw or Bucharest is already sold before the buyer restocks.
It is the difference between a toy on a shelf and a toy on a birthday list, and it is why retailers reorder.
Tell us who you are and we will bring the right paperwork.
For brand owners: one exclusive agreement, one annual plan, customs to campaign.
Enquire as a brandFor retailers and importers: open an account for TV-backed lines with proven sell-through.
Enquire as a buyerYour enquiry is on its way to Vicenza. We reply within two working days.
Demo form: submissions wire to your CRM at launch.