A desk in Vicenza
A.W.E.CO. is founded to carry Made in Italy toys abroad, one suitcase of samples at a time. The initials say it plainly: All World Export Company.
Vicenza, Italia · trading toys since 1978
Great toys, well travelled.
A.W.E.CO. is the Vicenza trading house that puts the world's best loved toy and baby brands on shelves in 30 countries. Exclusive representation, customs to certification, television included.
Representing Chicco, Maisto, BBurago, Quercetti and 30 more international houses.
A shelf buyers trust on sight.
Exclusive agreements with thirty-five international houses, from die-cast icons to first-year baby play. One call to Vicenza covers them all.
- Crayola · A1 Toys
- Red Toolbox
- Dodo
- Your brand here
Every mark above is carried under its own exclusive agreement, not a catalogue listing.
Forty-eight years in the toy trade.
What began as one desk in Vicenza exporting Made in Italy toys is now the trading house behind thirty-five brands across Europe and Central Asia. The paperwork still says Vicenza.
The Srl years begin
Order books outgrow the founding desk and A.W.E.CO. incorporates as a limited company, with sales, logistics and customs handled under one roof.
The market opens
The single market arrives. European and international houses join the Italian lines, and the portfolio turns properly continental.
Bought airtime
Television campaigns, co-invested with the brands we carry, turn launches into playground requests across Central and Eastern Europe.
Thirty-five brands on the road
Thirty-five brands, thirty markets, and the same Vicenza desk behind every order. Ask anyone who has shared a fair stand with us.
One agreement covers the whole journey.
From the factory gate to the Saturday-morning ad break, the work sits in four rooms of the same house.
Exclusive representation
We act as your dedicated sales force in each territory, with annual targets, fair-stand presence and our own money behind the launch.
Customs, licences, certification
Import licences, EN 71 and CE toy-safety paperwork and customs procedures handled in-house, a specialty since before the single market existed.
Retail distribution
Selected retailers, importers and chain buyers across three regions, with relationships kept face to face from first order to reorder.
Television that sells through
We co-invest in TV campaigns behind our launches, so buyers restock lines children already know by name.
From Lisbon to Almaty.
Three regions, 30 markets, one desk in Vicenza.
Western Europe
- Italy
- France
- Benelux
- Spain
- Portugal
- Germany
- Austria
- Switzerland
- Greece
- Turkey
Central Europe
- Hungary
- Czech Republic
- Slovakia
- Romania
- Bulgaria
- Slovenia
- Croatia
- Bosnia & Herzegovina
- Serbia & Montenegro
- Albania & N. Macedonia
Eastern Europe & CIS
- Poland
- Estonia
- Latvia
- Lithuania
- Ukraine
- Moldova
- Belarus
- Russian Federation
- Kazakhstan
- Azerbaijan
Asked-for beats available.
Prime time in thirty markets.
Since the 1990s we have put television behind our launches, co-invested with the brands we carry. Canale 78 is that habit with a name on it: real spots from our own reel, for the houses on our wall, numbered for the year we opened.
Let's talk toys.
Tell us who you are and we will bring the right paperwork.
Bring your line to thirty markets
For brand owners: one exclusive agreement, one annual plan, customs to campaign.
Enquire as a brandStock what kids already ask for
For retailers and importers: open an account for lines with television already behind them.
Enquire as a buyerGrazie!
Your enquiry is on its way to Vicenza. We reply within two working days.
Demo form: submissions wire to your CRM at launch.