Vicenza, Italia · trading toys since 1978

Great toys, well travelled.

A.W.E.CO. is the Vicenza trading house that puts the world's best loved toy and baby brands on shelves in 30 countries. Exclusive representation, customs to certification, television included.

Partner with A.W.E.CO. Explore the brands

Representing Chicco, Maisto, BBurago, Quercetti and 30 more international houses.

A shelf buyers trust on sight.

Exclusive agreements with thirty-five international houses, from die-cast icons to first-year baby play. One call to Vicenza covers them all.

Every mark above is carried under a dedicated agreement, represented across our territories.

Forty-eight years in the toy trade.

What began as one desk in Vicenza exporting Made in Italy toys is now the trading house behind thirty-five brands across Europe and Central Asia. The surname on the paperwork has not changed.

Wooden toys lined up for inspection
Samples, always samples
A die-cast toy car on the road
Die-cast, our first love

A desk in Vicenza

A.W.E.CO. is founded to carry Made in Italy toys abroad, one suitcase of samples at a time. The initials say it plainly: All World Export Company.

The Srl years begin

Order books outgrow the founding desk and A.W.E.CO. incorporates as a limited company, with sales, logistics and customs handled under one roof.

The market opens

The single market arrives. European and international houses join the Italian lines, and the portfolio turns properly continental.

Bought airtime

Television campaigns, co-invested with the brands we carry, turn launches into playground requests across Central and Eastern Europe.

Thirty-five brands on the road

Thirty-five brands, thirty markets, and the same Vicenza desk answering within the day. Ask anyone who has shared a fair stand with us.

One agreement covers the whole journey.

From the factory gate to the Saturday-morning ad break, the work sits in four rooms of the same house.

Exclusive representation

We act as your dedicated sales force in each territory, with annual targets, fair-stand presence and our own money behind the launch.

Customs, licences, certification

Import licences, EN 71 and CE toy-safety paperwork and customs procedures handled in-house, a specialty since before the single market existed.

Retail distribution

Selected retailers, importers and chain buyers across three regions, with relationships kept face to face from first order to reorder.

Television that sells through

We co-invest in TV campaigns behind our launches, because a toy that is asked for beats a toy that is merely available.

From Lisbon to Almaty.

Three regions, 30 markets, one desk in Vicenza.

VICENZA WESTERN EUROPE 10 markets CENTRAL EUROPE 10 markets EASTERN EUROPE & CIS 10 markets

Western Europe

  • Italy
  • France
  • Benelux
  • Spain
  • Portugal
  • Germany
  • Austria
  • Switzerland
  • Greece
  • Turkey

Central Europe

  • Hungary
  • Czech Republic
  • Slovakia
  • Romania
  • Bulgaria
  • Slovenia
  • Croatia
  • Bosnia & Herzegovina
  • Serbia & Montenegro
  • Albania & N. Macedonia

Eastern Europe & CIS

  • Poland
  • Estonia
  • Latvia
  • Lithuania
  • Ukraine
  • Moldova
  • Belarus
  • Russian Federation
  • Kazakhstan
  • Azerbaijan

Asked-for beats available.

Since the 1990s we have put television behind our launches, co-invested with the brands we carry. A line that runs between Saturday-morning cartoons in Warsaw or Bucharest is already sold before the buyer restocks.

It is the difference between a toy on a shelf and a toy on a birthday list, and it is why retailers reorder.

Watch the campaign reel

Let's talk toys.

Tell us who you are and we will bring the right paperwork.

Bring your line to thirty markets

For brand owners: one exclusive agreement, one annual plan, customs to campaign.

Enquire as a brand

Stock what kids already ask for

For retailers and importers: open an account for TV-backed lines with proven sell-through.

Enquire as a buyer
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Prefer email? Write to info@aweco.net